Old contestants from various music competitions in the Netherlands (such as Idols or The Voice) are given a second chance to proof their talent (and possible growth) after not becoming particularly succesful in the music industry. Every person has their own story as to why they have not been able to make it in the music world and some of their stories show a deeper and often emotional look in what life is like after departure from big reality shows surrounding music. At the end of this competition a winner is chosen, who will then be granted 25.000 euros to spend on recording new music, giving them a second chance at a music career.
The basic structure of the program is that a number of farmers are presented with women from the city, from whom they choose one to be their spouse. The first edition premièred in the United Kingdom on ITV in 2001. However, the original format of the program is likely to date back to the TV program Bauer sucht Bäuerin, which was broadcast in 1983 on SF DRS in Switzerland.