Robert Nathan 'Rob" Fried Born July 4, 1959, is an American film producer, screenwriter, studio executive and media entrepreneur. He is the founder of Fried Films and Spiritclips, LLC, a division of Hallmark Cards which includes Hallmark eCards and Feeln. He previously served as President and CEO of Savoy Pictures, Executive Vice President of Production for Columbia Pictures, Director of Film Finance and Special Projects for Columbia Pictures and Director of Business Development at Twentieth Century Fox. Fried now serves on the board of chromadex, a company which produces a vitamin supplement, Tru Niagen, which is supposed to improve the quality of your life and extend it Fried holds an B.S. from Cornell University and an M.B.A. from the Columbia University Graduate School of Business.