Alex Gilbert (Russian: Саша Александр "Алекс" Гилберт; (full name Sasha Alexander Gilbert; 1 April 1992) is a New Zealand adoption advocate. He is known as the founder of the adoption project I'm Adopted which he established in 2015. Gilbert was born Gusovskoi Alexander Viktorovich in Arkhangelsk, Russia, placed in the local orphanage for the first two years of his life until he was adopted by his New Zealand parents in 1994. In 2013 Gilbert started searching for his birth parents in Russia who he had no connection with. He managed to find his birth mother and then eventually his birth father, who didn't know about his existence until he contacted him in 2013. The story of his search for, and finally meeting, his birth parents in Russia first aired on New Zealand TV in 2014.In 2015 Gilbert created the adoption project I'm Adopted which has helped others adopted around the world share their stories and find their birth parents. The project gives adopted people who are on the search for their birth parents or family the right to search for their lost connections.Gilbert has made several appearances in various television shows and documentaries which focus on the subject of international adoption. He has also written two books, My Russian Side in 2014 and his autobiography I'm Adopted which he independently released at the beginning of 2018.Outside of I'm Adopted, since 2012 Gilbert has been working professionally in media and television.