Siri

Siri

Siri

20.06.1988 (36 gadi) (Minneapolis, Minnesota, USA)

Siri ( SEE-ree, SI-ree) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Internet services. With continued use, it adapts to users' individual language usages, searches and preferences, returning individualized results. Siri is a spin-off from a project developed by the SRI International Artificial Intelligence Center. Its speech recognition engine was provided by Nuance Communications, and it uses advanced machine learning technologies to function. Its original American, British and Australian voice actors recorded their respective voices around 2005, unaware of the recordings' eventual usage. Siri was released as an app for iOS in February 2010. Two months later, Apple acquired it and integrated into iPhone 4S at its release on 4 October, 2011, removing the separate app from the iOS App Store. Siri has since been an integral part of Apple's products, having been adapted into other hardware devices including newer iPhone models, iPad, iPod Touch, Mac, AirPods, Apple TV, and HomePod. Siri supports a wide range of user commands, including performing phone actions, checking basic information, scheduling events and reminders, handling device settings, searching the Internet, navigating areas, finding information on entertainment, and is able to engage with iOS-integrated apps. With the release of iOS 10 in 2016, Apple opened up limited third-party access to Siri, including third-party messaging apps, as well as payments, ride-sharing, and Internet calling apps. With the release of iOS 11, Apple updated Siri's voice and added support for follow-up questions, language translation, and additional third-party actions. Siri's original release on iPhone 4S in 2011 received mixed reviews. It received praise for its voice recognition and contextual knowledge of user information, including calendar appointments, but was criticized for requiring stiff user commands and having a lack of flexibility. It was also criticized for lacking information on certain nearby places, and for its inability to understand certain English accents. In 2016 and 2017, a number of media reports said that Siri lacked innovation, particularly against new competing voice assistants. The reports concerned Siri's limited set of features, "bad" voice recognition, and undeveloped service integrations as causing trouble for Apple in the field of artificial intelligence and cloud-based services; the basis for the complaints reportedly due to stifled development, as caused by Apple's prioritization of user privacy and executive power struggles within the company. Its launch was also overshadowed by the death of Steve Jobs, which occurred one day after the launch.

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