Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, LitLamp Communications, which she founded in 1995.[1] She has published several books: RenGen:Renaissance Generation - The Rise of the Cultural Consumer and What it Means to Your Business[2], Tipping the Culture: How Engaging Millennials Will Change Things[3], and Made Possible By: Succeeding with Sponsorship[4].