Hartwig Masuch (born July 20, 1954, in Hagen) is a German music executive. Since 2008, he has been chief executive officer of BMG Rights Management, a Bertelsmann group division. Under his leadership, BMG became a leading international music company. According to Billboard, he is among the most influential representatives of the industry in the world. Masuch was himself a musician and producer and is considered a pioneer of the Neue Deutsche Welle.