Peter D. Graves is an American film producer, marketing executive and consultant. He is best known as the former co-President and COO for PolyGram Films, a position he held from 1996-2000. During that time, PolyGram and its sub-label Gramercy released films such as Fargo, The Game, Notting Hill, Elizabeth and The Big Lebowski. Since 2001, Graves has run his own company, Cinemarket, a production, marketing and financial consulting firm. Through Cinemarket, he has Executive Produced nearly twenty films including Terminator Salvation, Oliver Stone’s W, Killer Elite, Planet 51 and Bitter Harvest, and has consulted on the marketing for such films as The Bank Job, Love and Mercy, I Heart Huckabees, Kinsey, Alexander, Love, Actually and countless others. Graves is a graduate of Dartmouth University and a member of the Academy of Motion Pictures Arts and Sciences.