Sergio Oliva (July 4, 1941 – November 12, 2012) was a Cuban bodybuilder known as "The Myth". This sobriquet was reportedly given to him by bodybuilder/writer Rick Wayne but Oliva himself has doubted this claim. Supposedly Wayne had begun calling Oliva "Champagne" because everyone who saw him at the 1967 Montreal World's Fair said he was "Just unbelievable".