Andrey is a Moscow yuppie working as a creative manager in a large advertising agency. That day he smokes out an entire pack of cigarettes. With each cigarette the storm of events and conflicts Andrey is involved in becomes more and more violent. Confronted to a situation in which his professional and personal future is jeopardized, Andrey must make the one and only right decision.
Script writer Dmitry Sobolev: "Taking sides, making your choice in the world where everyone strives to achieve success. It is absolutely true about Moscow. In other areas of Russia changes haven't been so drastic. The way of life has remained the same. In Moscow success makes you. As a matter of fact I attempted to reveal that success was not all in life. The most important is the decisive choice. God has endowed us with the ability to choose and has given us the opportunity to make the choice. Success is not of vital importance, there is something else that counts. No use shrinking from taking sides. No one knows with whom the correct choice lies. The movie has no ready answer; it poses the question and leaves it unanswered. No answer is available; it can't be supplied either by philosophy or by any kind of art".
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