Peter Spirer, founder of Rugged Entertainment, is an Academy and Emmy Award-Nominated director and producer whose films have been official selections at Sundance Film Festival. Peter has directed over 20 feature films with worldwide distribution on multiple platforms including Rhyme & Reason, BEEF, Tupac Shakur: Thug Angel and Notorious B.I.G: Bigger Than Me. His latest films are The Legend of 420 which explores the legalization of cannabis; Spirit Game: Pride of a Nation an insider's look into the Iroquois Nationals lacrosse team - with the first-ever international championship held on sovereign land; and Sacheen, about Native American activist Sacheen Littlefeather's life and that fateful night at the 1973 Oscars. Currently in production is Sign O’ The Times — a documentary about the legendary rock ‘n’ roll billboards of the Sunset Strip in their heyday from the 1960s-80s as told by artists, managers, record company executives, art directors, and photographers.