Emma Kaye is the founder and CEO of a full funded startup venture called Bozza. Emma has a number of seminal (and enduring) business and industry ventures to her name, and attained multiple professional accolades and leading-light endorsements in the course of a steadily evolving, outwardly mercurial-seeming career spanning only 15 years. She draws attention to the strong business underpinning of her work, pointing out that her involvement has twice had the result of giving sustainable business direction and African brand equity to a highly charged, emerging sector.