Keith L. Craig is a former Disney Film Distribution Executive that worked in Burbank, California, at Walt Disney Studios managing Central Division theatrical sales and distribution for Walt Disney Studios Motion Pictures in 20 theatrical demographic market areas, and was part of the team who worked on the execution of the distribution strategy for all titles including Marvel, Lucasfilm, Pixar, etc. It was that overall strategy that led Disney to an industry domestic record of $3.7billion in 2019, propelled by Avengers: Endgame ($858.3M),The Lion King ($543.6M), Star Wars: The Rise of Skywalker ($515.2M) among many other franchise titles, as well as setting previous $3 billion annual domestic B.O. records two previous times including 2018.Craig's theatrical distribution career at Disney also includes him booking the Oscar-winning movie COCO, as well as Black Panther who was nominated for seven Academy Awards winning three. Prior to his current engagements, Sergeant Major Keith L. Craig served 32 years in the US Army, retiring as the 12th Senior Enlisted Advisor, Sergeant Major to the commander and the exchange CEO, of the Army & Air Force Exchange Service for Europe and Southwest Asia Region. His time in service took him around the world traveling to over 50 countries where he served in six combat tours, conducted humanitarian, natural disaster, and peace keeping missions while also playing professional football.