James Honeyborne is the creative director of Freeborne Media, he previously worked as an executive producer at the BBC Natural History Unit where he oversaw some 35 films, working with multiple co-producers around the world. His projects include the Emmy Award and BAFTA-winning series Blue Planet II, the Emmy Award-nominated series Wild New Zealand with National Geographic (U.S. TV channel), and the BAFTA-winning BBC1 series Big Blue Live with PBS. Honeyborne conceived Blue Planet II in 2013. It was first broadcast on BBC1 in October 2017.He spent five years on attachment to John Downer Productions, co-directing the series Supernatural and Weird Nature, before returning to the BBC to make Wildlife on One documentaries with David Attenborough and to work on the strand Natural World (co-produced by Animal Planet and National Geographic Channel). A keen scuba diver and photographer, he has also made a series of documentaries with world champion freediver, Tanya Streeter. From 2009 to 2013, he was series producer for Africa the BBC TV series which aired in 2013.