Matt "Starboy" Bowden is a rock musician and activist from New Zealand. Previously known as the "Godfather of the legal highs industry", he is credited with creating non lethal, non addictive party pills as safer substitutes for methamphetamine addicts, and successfully lobbying in New Zealand for a quality control and regulatory system for psychoactive substances. He performs musically as Starboy and produces progressive rock music with elaborate theatrical stage shows, and produces short films, most notably Starboy Eternity. His musical single Flying, released 29 October 2012, debuted at number five in the NZ Single charts and number 29 in the New Zealand Top 40 Singles charts.As of July 2016, Matt Bowden relocated to Thailand, and then Europe to continue working in regulatory development after stating an intention to develop safer alternatives to liquor led to a rapid reversal in New Zealand's legislation and an end to his business.