Frank Price (born May 17, 1930) was a television writer and executive during the 1950s to 1970s, and a Hollywood studio chief in the 1980s. He held a number of executive positions including head of Universal TV in the 1970s; President, and later Chairman and CEO, of Columbia Pictures; and president of Universal Pictures. In the 1960s, he is credited with helping to develop the "made-for-TV movie" and the 90-minute miniseries television formats, including The Virginian (1962–1970). As studio president, Price oversaw the production and/or greenlit famous films of the 1980s including Out of Africa which won the Academy Award for Best Picture in 1985, as well as Tootsie (1982), Gandhi (1982) and The Karate Kid (1984). He greenlit Howard the Duck (1986) which became one of the worst flops in film history, causing him to resign from Universal. Price saved from obscurity the script for Back to the Future (1985), and made the decision to film other long shots that became blockbusters like Boyz n the Hood (1991) and Ghostbusters (1984). As of 1990, he was responsible for turning out 9 of the top 10 grossing films in Columbia's history.