Paul Huljich ( CHOO-litch; born 1952) is a native of New Zealand who moved to the United States in 1998 to seek medical treatment for his bipolar disorder. He is best known as the chairman and joint CEO of New Zealand's Best Corporation, and as the author of two self-help books. His books, The Stress Pandemic and Betrayal of Love and Freedom, seek to teach audiences a drug-free way of overcoming stress.