Priya Kotecha (also Sharma) is a fictional character from the British ITV soap opera, Emmerdale, played by Fiona Wade. The character was introduced along with her brothers Jai (Chris Bisson) and Nikhil (Rik Makarem) by series producer, Gavin Blyth, as part of an ongoing overhaul of the show. Blyth described the characters as young, contemporary and living independent of their parents. Priya was originally played by Effie Woods from her introduction on 14 September 2009 until 1 March 2010. Wade took over the role in 2011. Before her arrival on-screen, Woods described Priya as being fun-loving. She called her a flirtatious party girl and said she can be manipulative. She tends to charm her way out of any situation. Priya is closer to her elder brother Jai and often clashes with Nikhil. After the character was recast, Wade stated that Priya is confident and lives her life how she wants. Priya's storylines have seen her embark on a casual fling with Cain Dingle (Jeff Hordley) and start a relationship with David Metcalfe (Matthew Wolfenden), her feud with Alicia Gallagher (Natalie Anderson), a battle with anorexia, a marriage to Rakesh Kotecha (Pasha Bocarie), and an affair with Pete Barton (Anthony Quinlan), the fiancé of her best friend Leyla Harding (Roxy Shahidi).