Kevin Kay is an American television executive. In October 2007, he was named president of Viacom's Spike TV, a division of the MTV Network EntertainmentGroup. Kay, who joined the network when it was known as TNN, reports to Doug Herzog, who also was promoted. During his previous tenure, he oversaw Nickelodeon, Nick at Nite and TV Land. Kay is responsible for launching The Ultimate Fighter on Spike, SpongeBob SquarePants on Nickelodeon and Lip Sync Battle, Ink Master, Bar Rescue and Bellator MMA on Spike.