Following the success of the 1979 show and the financial benefits accruing to Amnesty from the spin-off movie, TV special and record albums – Cleese, Lewis and Walker planned the next show to be a more spectacular event. Cleese focused on broadening the comedic talent to be presented at the show. In addition to the Amnesty show stalwarts drawn from the Oxbridge/Monty Python/Beyond The Fringe orbit, he invited newcomers such as Rowan Atkinson’s colleagues from the BBC TV show Not the Nine O'Clock News including Pamela Stephenson and Griff Rhys Jones; comedian Victoria Wood and regional comic Jasper Carrott. Lewis secured a return appearance by Billy Connolly and a debut appearance by "alternative" comedian Alexei Sayle who Lewis had recently discovered and was managing. Building on the success of Pete Townshend's 1979 appearance Lewis recruited other rock musicians to perform at the 1981 show including Sting, Phil Collins, Eric Clapton, Jeff Beck, Donovan and Bob Geldof.
Amnesty decided not to present a benefit show in 1978 in order to consider how to make better use of the performing talent so favourably disposed to assist it in raising funds. Peter Luff left Amnesty in 1978 and the organisation's new fund-raising officer, Peter Walker, was deputed to work with Lewis on reconfiguring the show to raise more money and greater awareness of Amnesty. Lewis proposed to Cleese that in addition to the comedy performances the show should feature some contemporary rock musicians. Cleese delegated this responsibility to Lewis who recruited Who guitarist Pete Townshend to perform, as well as New Wave singer-songwriter Tom Robinson.